Journalists, bloggers and social media users are eager for great content. Interesting stories, images and photos, and videos all make up the content that is imperative for a successful online newsroom. Recently, Pampered Chef launched their new online newsroom and ensured that they not only were making their traditional press assets available, but also rounding out their content with social media, news mentions, and featured stories. As they say, content is king, and Pampered Chef’s newsroom takes full advantage of their digital resources.
In News Section
These are third party endorsements from other media outlets such as blogs, newspapers, magazines, trade publications and news outlets. Why not highlight all the wonderful things people are saying about your company or organization? Pampered Chef also utilizes social sharing icons for all of these stories so they are easily shared and re-posted.
Journalists prefer email alerts over any other type of news alert. Having an email alert option allows journalists and other parties that are interested in your organization or news about your organization to receive an email when you have news to share. This is a group that is vested in your company and chooses to receive information. Utilize them!
Social media wall
Including a social media wall on your online newsroom is a fairly new and exciting idea. Highlighting your Twitter, Facebook and Instagram accounts within your newsroom allows for news consumers to see exactly what is going on with your company – all in one place. Including embedded social media elements in your online newsroom also helps provide fresh, updated content for your site as well as giving others opportunities to share your news with their followers.
Featured stories with images vanity URL
Continually updating content on your newsroom is imperative. Utilizing images and a vanity URL helps maximize SEO on this frequently updated content. We all know search engine optimization is key in your website showing up near the top of Google searches.
The Pampered Chef Online Newsroom meets all of the content expectations that journalists have for a reliable, trustworthy news source. Well beyond traditional press releases and photos, Pampered Chef has included social media, brand journalism and other resources to allow their news content to gain maximum exposure.
If you would like more information or a free free analysis of your online newsroom, simply email steve@tekgroup.