08 March 2009
POMPANO BEACH, FLA, March 9, 2009 – TEKgroup International, Inc. has developed an integrated social media package for their TEKmedia Online Newsroom software product. The social media upgrade will ease the burden of overseeing and following viral messages for communicators and journalists respectively.
 
The features of the social media package enable communicators to create opportunity for their messages to spread quickly and inexpensively. Visitors can transfer or share content from the online newsroom to their individual social media accounts, increasing propagation. Administrators are able to optimize content by tagging images and text for search engine relevancy, as well as establish a tag cloud that displays the most popular tags and topics found within their online newsroom. Ford Motor Company makes use of content tags on http://media.ford.com.
 
News distribution has also been enhanced. Not only can administrators send e-mail alerts as usual, but also automatically generate a 140-character message via an established Twitter account. An RSS feed additionally allows for immediate delivery of a message into a company’s Facebook and LinkedIn accounts.
 
Blogs, photographs, audio, video, and press releases that contain links and formatting are essential assets of social media, and have always been available within the TEKmedia Online Newsroom. Starbucks makes use of the multimedia gallery in http://news.starbucks.com with video explaining the new Starbucks VIA™ Ready Brew Instant coffee, while Prudential Financial links to podcasts created by their subject matter experts on http://news.prudential.com.
 
With the rapid growth of social media use, it’s been difficult for public relations professionals to manage multiple social media environments. Concentrating on the online newsroom as a central starting point creates easy access to all neighborhoods in which the company interacts. It also minimizes annoyance for journalists, analysts and consumers alike who desire to find these territories. The PRSA Media Room at http://media.prsa.org presents links to its Facebook page for the PRSA 2008 International Conference.
 
About TEKgroup International, Inc. – www.tekgroup.com
TEKgroup International, Inc. is an award-winning Internet software and services company that develops Online Newsrooms and E-business software solutions for the public relations industry. TEKgroup clients include Accenture, Carlson Hotels Worldwide, CIGNA, Delta Air Lines, Inc., Detroit Lions, Ford Motor Company, VMS, Volkswagen, Walgreens and the Public Relations Society of America.

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