Lenovo recently relaunched their online newsroom
with a focus on multimedia and social media. The site contains all of the necessary elements such as news releases, executive bios, blogs, press kits, photos, logos, videos and featured stories, but puts an emphasis on social. This allows Lenovo to feature what others are saying about them and their products while making these tweets and posts extremely sharable to the masses. Another piece that makes this newsroom unique is a "resources" section. Is this section one can find executive speeches, customer stories, employee stories and industry analyst reports that are all easily shareable on all facets of social media.
Having an online newsroom that is socially integrated allows you to target your content to multiple audiences. Instead of focusing solely on traditional journalists, distributing news content via social media channels is not just opening your news up to an entirely new audience, it is much more cost-effective. Using a social media newsroom as a news distribution tool will help you centralize all of your communications content – news stories, videos, photos, thought leadership and blogs, media kits, calendar events – and make it available not just to journalists, but to the masses which optimizes SEO.
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