01 November 2012

TEKGROUP Online Newsroom Launch: Altera

TEKGROUP has announced the launch of the Altera Online Newsroom, the California based B2B company specializing in programmable logic and semiconductor solutions. The new online newsroom contains corporate, product, and financial news releases along with white papers, press kits, photos, and video.

04 July 2012

TEKGROUP Launches Online Newsroom for the Pacific Battleship USS Iowa

TEKGROUP teamed with the Pacific Battleship to launch an online newsroom for the USS Iowa. The website launched on July 4 and generated more than 5,000 visitors in the first few days. More importantly, the website offered stories, videos, and images and was used by journalists to generated thousands of dollars worth of coverage for the program.

08 June 2012

TEKGROUP Releases 2012 Social Media News Survey

The final results of a national survey conducted by TEKGROUP, a leading provider of online newsroom software solutions for the public relations industry, seem to underscore not only the importance of providing a robust online newsroom as part of a comprehensive media relations strategy, but insuring the site has the flexibility and functionality journalists need to complete their work.

02 February 2012

TEKGROUP Releases Online Newsroom Survey Report

Journalists expect your organization to have an online newsroom. In today’s digital era, where news breaks around the clock, millions of people are sharing news stories using social media and fewer journalists are responsible for more content -- your organization needs an online newsroom to remain competitive
12 December 2011

What is an Online Newsroom?

It has been thirteen years since the first corporate online newsroom solution was released, but still, even today, I get the question "what is an online newsroom and what can it do for me?". In response, I decided to create a short video demonstration that outlines the key benefits and features of online newsrooms as well as a look at a handful of best-in-class sites.
 
 
10 December 2011

25 Incredible Online Newsrooms

When doing research for an upcoming PRSA webinar, I decided to put together a list of 25 incredible online newsrooms. Absolutely no scientific method in choosing these specific online newsrooms was used. Informally, I searched online newsroom vendor web sites (including my company, TEKGROUP International) and also looked for previous recommendations from industry leaders such as Deirdre Breakenridge and Lisa Buyer.   
 
 
 
08 December 2011

The Incredible Online Newsroom PRSA Webinar - January 31 3pm EST

TEKGROUP's Steve Momorella and News Cactus' Pete Codella will be co-presenting an exciting webinar, "The Incredible Online Newsroom", as part of the PRSA continuing education program. The webinar is to be held on January 31 at 3pm EST and sign up will be available at PRSA's web site. In this digital age online newsrooms have increasingly become a staple communication resource for the public relations professional.
 
 
07 December 2011

TEKGROUP Clients Featured in Search Engine Watch Article

TEKGROUP was featured today in an article penned by Lisa Buyer for Search Engine Watch. The topic was content marketing, something that we've been big proponents of for a long time. Like others, we are starting to see more and more organizations leverage their online newsroom for content marketing.
 
 
15 November 2011

TEKGROUP Launches BZKLR Web Site, E-Store & Social Marketing Campaign

TEKGROUP would like to congratulate BZKLR, a detoxifying nutritional supplement powder drink, on the launch of their new web site, online store, and social media marketing initiative. BZKLR is a nutritional supplement that promotes the removal of toxins from the body. The BZKLR online newsroom will highlight events, news, videos and photo galleries from promotions and fans. Bars and restaurants interested in making BZKLR available can join an affiliate program and complete orders online.
 
 
01 November 2011

Are You a Journalist? Please Take the Online Newsroom Survey

It's that time again! The annual Online Newsroom Survey is being conducted by TEKGROUP International. If you are a journalist or know of any, please send them the link to the survey http://svy.mk/take-our-survey and they will be registered to possibly win an iPAD or iTUNES gift certificates. Each year we ask journalists how they use online newsrooms and what we can do better to make them more useful and engaging. The results will be published in January 2012.