Consider these statistics:
- Nearly 70% of survey takers said they use mobile technologies to monitor, read and share news
- 77% of respondents said they visit corporate news websites or online newsrooms using their mobile devices
- 74% of our survey participants said they use mobile technologies to view and share news at least one hour per day
- More than 75% said that they consider receiving news on mobile devices to be more “timely’ than traditional news sources
- 82% of survey respondents said they use Facebook and 79% said they use Twitter as primary news sources.
A mobile site differs from your newsroom site in a few ways:
- The design is incredibly lite. We forgo using images (other than your logo) in the look and feel of the site to avoid heavy and long page loads.
- The content is stream lined. The objective of the mobile site is to provide the important information front and center so that the journalist does not have to hunt for it, which can be frustrating on a small device. Information that is not as important is left off the mobile site navigation all together. We do provide a link in the mobile footer to allow the journalist to load the “full site” (aka: the site you would see on your desktop). If they need to access any information not made available on the mobile version, they can do so here.
Sample TEKGROUP Online Newsroom as seen on a mobile device:
As technology improves, users' tolerance for dealing with websites failing to adapt diminishes almost just as quickly. Implementing a mobile newsroom is a great way (if not currently the best way) to stay on top of current online trends. TEKGROUP can work with your existing newsroom to quickly layer a mobile design supported by nearly all smart phone devices.