Posted by Laurie Mayers
When asked, “How often do you make use of press releases when following, sharing or posting news and information?” about three-quarters (74%) of 171 news consumers and creators surveyed said they did at least sometimes, and 35% used press releases “very often” or “all the time.”
And where are they are looking for the press releases? They start on branded corporate websites. Again, three-quarters (76%) said they at least sometimes use branded corporate websites when following, sharing or posting news and information. This suggests that someone looking for a press release expects to find it somewhere around the main corporate website. This finding argues for offering a prominent link to news pages and online newsrooms from the corporate homepage, as gm.comdoes.
For more great research findings download the complete 2014 Social Media News Survey today!