24 September 2009

Which One Ranks Higher – the Online Newsroom or the Corporate Site?

We were curious to see how an optimized online newsroom would fare against the established corporate site in a Google search. We used the simple methodology of searching for some random client names along with “news” to represent a commonly used search phrase for accessing news about an organization. We then noted the ranking of each based on their specific search result.
01 September 2009

The Next Step IF You Password Protect Your Online Newsroom

In August, we discussed the “Strategy of Password Protecting Online Newsrooms, or Not” in the TEKgroup blog. Ultimately, it isn’t about what content you secure, but whether or not the online newsroom software you use will allow you to secure sections as needed.