18 May 2010

New Survey Underscores Importance of Online Newsroom to Corporate Social Media Strategy

Preliminary results of a social media news survey conducted by TEKGROUP International and Associate Professor Ken Payne of Western Kentucky University seem to underscore the importance of the online newsroom to corporate communicators. The survey - which specifically measures acceptance, attitudes and use of social media tools to follow, share, and post news and information - has garnered more than 400 responses to date and is scheduled to continue through June 1.