01 October 2009

Five Vital Online Tools for Every PR Practitioner

By Steve Momorella
The pace of public relations, marketing, and advertising is becoming almost unmanageable. Go to bed at 11:00 p.m. at night, wake up at 6:00 a.m., and your whole world could have changed overnight. Perhaps, a negative story broke about one of your products, or rumors began to swirl about your organization’s inability to meet earnings, or a bad report is due soon about your company’s past misgivings.