Amy Kemp is a member of the “C-suite.” As senior communications manager for the premier mountain resort company in the world, Amy spends a good deal of time coordinating calendars, collaborating campaigns, and combining content. But with three distinct operating divisions and 5 world-class resort destinations, this is no easy task.
"We have teams who are located with our specific brands at our specific resorts – and they are not all in one place,” Amy explains. “We have a PR team at Vail, one at Beaver Creek, one at Breckenridge, one at Keystone, and one in California at Heavenly – and we’re corporately based in Broomfield, Colorado. What the online newsroom allows us to do is have one portal for all our news content – it becomes a shared platform even though we are scattered about.
Amy sees the online newsroom providing consolidation for her publics as well. “We are a very diverse and broad company so the online newsroom allows us to serve both our internal and external stakeholders,” Amy continues. “The media and our key stakeholders can gather all their content in one spot - whether they are looking for information about our company, or they are looking for information about a specific brand - they can find that"