Posted by Laurie Mayers
Almost half of the respondents to our 2014 Social Media News Survey consider news from social media sources as at least as reliable (48%) and accurate (52%) as news gathered from traditional sources.
Interestingly, the percentages of those who deemed social media important news tools also rose substantially during the period. Social media were deemed important to sharing and recommending news (from 67% to 77%), following and monitoring news (growing from 54% in 2011 to 64% in 2014), and posting and writing about news (from 64% to 71%).
This suggests a maturing of attitudes about social media, a recognition that what’s trending on Twitter may not be as reliable or accurate the New York Times, but it’s nevertheless important.
Social media’s undeniable advantage over traditional news sources remains its speed. 95%of survey respondents this year said social media news is as least as timely as traditional news sources, and 49% said it is much more timely. Those numbers remain virtually unchanged since 2011.
Planning for 2015? Download the complete 2014 Social Media News Survey today!