10 December 2014



The job of evening news anchor is a storied position, one that "CBS Evening News" anchor and managing editor Scott Pelley takes very seriously. Even in a landscape where the public can get...



Christmas, New Year’s, new trends, astounding facts, and interviews are all good ideas for content marketing in December 2014. Content marketing is the art and science, if you will, of creating,...
 


Albert Einstein (yeah, doesn’t every post start with an Einstein quote these days) once said “It has become appallingly obvious...






Can you describe content marketing as journalism? Storyation’s Lauren Quaintance asks the question. I wrote my first story for a newspaper when I was 11 and, nearly 30 years later



The news industry is currently grappling with a challenging problem: How can it make news interesting to the younger generation? Virtual reality offers one solution: Strap them in...
 


So you’ve got a startup business. Maybe you’ve already been through an accelerator program, and you’ve gotten some bites from investors. You’ve gotten seed or angel funding, or a Series A round, and now you’ve got somewhere between $500,000 and a few...







From agency to agency, professional to professional, definitions of this glorious industry differ almost daily. If you ask people to define PR, the answers you get will be more all-over-the-place...
 


Michaels, who oversees consumer media relations for Bellagio, Aria, MGM Grand, Mandalay Bay, The Mirage, and other company resorts,...






 
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