Posted by Laurie Mayers
The Times (61%) and The Wall Street Journal (48%), both of which have paywalls restricting access to their full sites, led the list of “traditional sources” survey respondents use most to follow, share and post information. That was a big increase for them over our 2011 survey, when the Times was named by 47% and the WSJ was named by 34%. In contrast, CNN.com dropped from the top of the list in 2011 - when it was named by 56% of respondentsto 41% this year.
USA Today, which laid off “60 to 70” workers recently, was seventh on the list of top resources (27%), down slightly from 2011 (29%). Interestingly, Forbes (28%) was sixth on our list this year, but didn’t even crack the top 20 in 2011 (12%).
Alexa.com ranks CNN.com traffic as ahead of The New York Times and The Wall Street Journal, while a recent newspaper industry report showed USA Today with the highest combined print and digital readership.
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