29 June 2017
 

 
 
  
Millennials are a major market segment for brands around the world. With more than $600 billion in buying power in the United States alone, individuals born between 1982 and 2004 have become major players in the global economy. As a marketer, it can...
 
 
  
Recent concessions by CNN and the New York Times have emboldened opponents of the press – and they’re taking their lead from the president Legal experts are warning of a chilling effect on the media...
 
  
Ah, bots: data journalists' favorite pastime and regular journalists' favorite distraction. And this article is no exception. Over the past few years, the number of automated bots on social media...
 
  
Two weeks before publication of my four-month long investigation into Internet trolling by Fairfax newspapers across Australia, my editor sent me an email. “It’s been playing on my mind. I would...
 
 
 
Your marketing mix probably consists of a variety of channels: print, email, social, maybe even television and radio. With varying returns on investment across all those methods, a savvy marketer is...
 
  
A pair of prominent marketing executives from Universal Music are headed to a rival. Warner Bros. Records announced on Thursday that it has hired longtime Def Jam exec Chris Atlas to be senior vice...
 
 
The Formula One motor-racing series has today (Thursday) announced its latest senior hire by appointing Ellie Norman as head of marketing. Norman joins F1 after spending five years at UK pay-television operator Virgin Media where, in 2014, her role as...
 
  
You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors. Though your marketing budget doesn’t stretch too far. Fortunately, there is a whole host of free marketing tools...
 






 
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