26 January 2016
 
 
 
 
TORONTO , Jan. 26, 2016 /CNW/ - Content marketing is a very hot topic at the moment and many companies are using it to drive their strategic corporate goals forward. It's an extremely beneficial activity to engage in, as each piece of content is a...
 
 
  
“Native advertising is not content marketing,” said Joe Pulizzi at the Content Marketing Institute (CMI) last year . His argument was that native advertising couldn’t be content marketing because it...
 
 
  
agents, we’re drowning in apps, social networks, contact relationship management (CRMs), marketing automation and other software with a thousand features we’ll never use. In this special guest...

 
  
blog dedicated to teaching marketing topics covering conversion optimization, growth hacking and marketing automation strategies. You can connect with him on LinkedIn or Twitter @spokentwice
 
 
  
Click the image for the full series “Redefining Engagement” is a special 11-part series on the progress, promise and potential challenges of community engagement in journalism. The series,...
 
 
 
 
Facebook Twitter LinkedIn Google+ Last week, I spoke at an offsite meeting of the global marketing team of a Fortune 50 company to recommend updates to their video marketing...
 
  
Twitter is counting on its new marketing chief Leslie Berland to revive the company's image. Twitter Add in another change to Twitter's executive ranks already this week. On Tuesday, the...
 
  
Time Inc. announced the hire of John Marcom to the role of senior vice president of strategy and business development for Time Inc. International, effective immediately. The company also promoted...
 
  
How are you planning to grow your Instagram marketing in the new year? New Year’s resolutions are one of our favorite past times and traditions. It’s a bit of an ironic tradition in that so many continue to set themselves up for disappointment and...
 
 
Southwest Airlines (NYSE:LUV) Intraday Stock Chart Today : Tuesday 26 January 2016 DALLAS , Jan. 26, 2016 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) announced today that Kevin Krone ,...
 
  
Instagram is the social media platform that has the most unused potential. Plenty of models and foodies have taken over the site and established pretty solid online careers there. But the marketing applications are still iffy for many that haven’t quite...
 
  
Struggling to find highly-shareable content for your social media accounts? You’re not alone. But it’s way easier than you think – once you know where to look. Here are five easy, proven techniques...
 
  
Image: Mashable composite. Firefox By 2016-01-26 18:00:28 UTC The days of hoarding tabs is over for Firefox users. A new update to the browser allows websites to send you push notifications...
 
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