08 September 2016
 
 
 
  
Net-A-Porter does not look like a typical online fashion store. With its editorial layout and lifestyle-focused content, it’s far more akin to a fashion publication – a rival to the likes of Vogue or Elle magazine. Content marketing has been at the...
 
  
With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. “When we asked global enterprise marketers how committed they are to their...
 
  
Just one day before I flew to Cleveland for Content Marketing World 2016 , I was approached for two content-related quotes, which may (or may not) be used by various journalists as they compile their articles on the “future” of content marketing and what...
 
 
 
  Hyatt today launches its first-ever dual-branded marketing campaign, 'You've Come Too Far to Settle Now,' for the Hyatt...
 
  
More than 60 million small businesses are using Facebook to grow their sales, some three million of which are deploying advertising. Now, the social media giant wants to help those companies reach...
 
 
Whole Foods Market has appointed Sonya Gafsi Oblisk...
 
 
Shelley Ryan and Lauren Mauro of Dell kicked off their afternoon session at Content Marketing World...
 
 
 
  
lead nurture paths before you launch your holiday marketing campaign. Use your marketing automation platform to set up email nurtures to stay in contact, top of mind and engaged with your leads. You’ll need to determine a goal for your lead...
 
  
you're prioritizing video, it's time to take another look. Email marketing automation tools abound, so there's no good reason not to put it to use. In addition to automating the process for...

   CLEVELAND, Ohio -- How tough is it to be the senior global director of social media and video for LEGO Group , the world's No. 1 toy brand? How hard can it be to create content marketing around one...

  Anadarko Petroleum Corp. (NYSE: APC ) said Sept. 7 that Robin Fielder became vice president of investor relations. On Nov. 1, Fielder will assume leadership of the investor relations organization....
 


 
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