27 September 2016
 
 
  
How to manage a PR crisis with influencer marketing Much like the age-old jokes surrounding the exploding Ford Pinto, Samsung’s Galaxy Note 7’s recent explosion fiasco (and resulting memes – just run a quick #SamsungGalaxy7 search on Twitter) could be...
 
  
M&S Bank is seeking a new consumer PR agency, PRWeek has learned. The bank is inviting agencies to pitch for a brief to develop and deliver consumer PR campaigns, targeting consumer and personal finance media, plus social media influencers and...
 
  
Public Relations, as a discipline, has undergone many changes over the past several years. Traditional press releases and wire services have become less relevant as self-publishing and social distribution have emerged as more effective and less costly...
 
 
 
HootSuite Source: socialmediatoday.com.via.snip.ly Four years post founding Facebook, Mark Zuckerberg predicted that the content shared on the platform each year would be twice the amount......
 
  
Most Popular Just in time for the all-crucial holiday season, Old Navy has filled its six-month vacant chief marketing officer slot. The Gap Inc.-owned retail chain has tapped Jamie Gersch, most...
 
  
Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that is bound to be in everyone’s list this year is native advertising. While attending Content Marketing World earlier this month, I was able to...
 
  
The number of strategies and topics included under the content marketing umbrella is relatively vast. In fact, the breadth of this approach to demand generation can overwhelm even savvy marketers. When you focus on your content as a response to common...
 
 
 
 
Your phone chirps. It’s a text from the CEO. She is asking about the attempted coup in Ankara. How will it affect the supply chain? What is the contingency plan? Unfortunately, the incident happened...
 
  
One of the toughest choices you have to make in social media marketing is which networks to go with. Get this decision wrong and you’re stuck preaching to the wrong crowd or producing the wrong kind of content to engage them. Each network has its own...
 




 
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