26 September 2016
 
 
 
  
Pandora has appointed Nick Bartle as Chief Marketing Officer, effective October 3 . Bartle comes to Pandora from LinkedIn, where he served as Vice President of Member Marketing and Communications...
 
  
Last week I had an interesting conversation with George Reed, VP of Solutions and Marketing for Huawei in the US. Let me ask you a question… what do you know about Huawei? Like me, you may know different bits and pieces about this company, but when you...
 
  
Before rolling out any sort of marketing strategy, it’s critically important to establish key performance indicators (KPIs). And while most SaaS organizations are familiar with metrics, or KPIs for their business, marketing KPIs are often overlooked....
 
 
  
As part of a major marketing revamp and agency overhaul, McDonald's is leaning heavily into digital and plans to double the amount of content it cranks out this year. CMO Deborah Wahl talked...
 
 
Seven Generation has been making a name for itself for the past 27 years—pretty much a generation in itself. The Burlington, Vt.-based maker of “powerful plant-based solutions for your home & family”...
 
 
The rapid growth on social media has clicked a ‘eureka’ idea for businesses, which have now realized the potential of social media platforms. The businesses are now using these previously opposed...
 
 
 
Global spending on social media advertising is forecast to reach $29.9bn in 2016. And it’s rising fast, predicted to grow a further 20% in 2017 – reaching $36bn and representing 16% of all digital ad...
Shares of Twitter Inc (NYSE: TWTR ) soared higher by more than 20 percent on Friday following a report which suggested the company is nearing a deal to sell itself to salesforce.com, inc. (NYSE: CRM ) or Alphabet Inc (NASDAQ: GOOG ). According to Trip...
Share Social media marketing has become a crucial factor which can contribute significantly towards the overall business growth rate. That’s why projecting a credible social presence is important for businesses to make a mark in today’s competitive...
 





 
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