02 September 2016
 
 
Companies today have to deal with the question of how they should measure their own performance and compare their metrics against the competition. You might think that in the online advertising...

   Contently's publisher and VP of content explains how content marketing works, why native advertising helps publishers on mobile, and how technology proves the public is fed up with bad ads. "Those...
Good morning. Here's our daily summary of all the media news you need to know. Want to get this briefing in your inbox every morning? Subscribe here . We have far more information than ever. But...
 
 
 
  
Originally published by on LinkedIn: Entrepreneurs - What You Need To Do To Get PR Coverage Without Funding The entrepreneurship media has a very annoying habit: they tend to only cover funding...
 
  
Can PR drive sales? Like many PR people, I’ve resisted a claim that PR can drive sales and marketing, and for good reason. Although I’ve seen new product articles create sold-out shelves and glowing reviews that drive web traffic and even purchase, it’s...

  Explosive growth of social networks has attracted considerable attention to the use of social media by CEOs and executives. Optimism about executive social media impact has been fuelled in part by...
 
  
TODD SMITH Y ou have to do more these days to shift into gear when a crisis arises. It has to be a combination of positive PR, comprehensive and transparent messaging and a carefully articulated...
The Drum has partnered with programmatic platform PulsePoint for a series of short video primers exploring the meaning and value of content marketing. Shot in the back of a cab, they explain everything you need to know about content marketing in the time...
 
 
 
  
If you're looking to grow your email list , there is no shortage of advice available. The problem is, if you implement all of it (or even just a good chunk of it), you'll get something that looks a...
 
 
The internet of things has been heralded as the next great online revolution since the term was coined over 15 years ago, but until recently it has been seen mainly as an operational, supply-chain...
 
 
Raul Ortiz is marketing director for the Holiday Inn and Crowne Plaza brands in the Americas. He has oversight for the teams that develop the annual marketing plans for the brands, execute integrated...
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