06 September 2016
 
 
 
 
  
The rise of artificial intelligence and automation in journalism has been front and center in the news lately, from Narrative Science co-founder Kris Hammond’s prediction that “a machine will win a...
 
  
I recently accompanied my girlfriend to get her hair permed at a salon. When we got there, the hairdresser introduced us to various perm packages which used different chemicals. But before he could...
 
  
By Gillian Reeves, Chair, CIPR Marcomms Group . We are living in a digital world but holding so much information in a digital domain brings risks. Two-thirds of big businesses have been hit by a...
 
 
 
 
Chief marketing officers (CMOs) expect to nearly double the proportion of marketing budget they allocate to social media within five years, according to recent research from The CMO Survey . The...
 
  
 
  
Apple has altered its social media strategy as it prepares for its biggest launch event of the year. Ahead of the product launch later this week,  Gorkana asks PRs from Babel, Berkeley, Wildfire, as...
 
 
 
  strategies from the top experts in sales, marketing, leadership management, sales & marketing automation, training, market research and personal development to accelerate the growth of your sales, your business, and most importantly, you. Highlight...
page, it’s possible to retarget them with Facebook ads. Then the marketing automation kicks in (an outbound tactic), nurturing prospective students through the sales cycle. When the time is right, they get a call from someone at the school (an outbound...
gathering data and segmenting your contacts, you may want to look into marketing automation. Calibrate Email Frequency Building business relationships is a bit like dating. Come on too strong, and you seem desperate – which is a total turn off...







 
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