03 September 2015
 
  
We told you before of the great big YouTuber Payola scandal – in which several high profile YouTubers were caught not disclosing that some videos they made under the guise of opinion were actually...
 
  
Many B2B companies, marketing teams, and senior level executives struggle to drive bottom-line business impact from their own efforts in Social Media Marketing. Either they start and stop, can’t drive target engagement, waste money in B2B social media...
 
  
Periscope is a mobile application acquired by Twitter earlier this year that lets users broadcast a live video feed to anyone in the world. While still relatively new , Periscope is becoming...
 
  
Marketing technology is growing at a rapid rate. And that growth is causing it to infringe...
 
  
Enter the Project Grow Challenge presented by Entrepreneur and Canon USA for a chance to win up to $25,000 in funding for your business. Deadline is Sept. 15 2015. Click here to enter . As...
 
  
GUEST: John Koetsier’s recent report, “ Marketing Clouds: How the best companies are winning via marketing technology ,” was full of great insights into where marketing clouds are headed. It also found that marketing cloud users have barely scratched...
 
 
We live in an era of abundant information: The Internet can deliver that random piece of trivia you can't remember, the fastest route to your office, or a selection of viral cat videos—instantly......
 
  
Unused content in B2B digital marketing will soon be a $50bn problem for the industry and for CMOs keen to prove ROI.  We’ve all read the stats and heard the breathy proclamations about how content marketing is growing at an extraordinary rate, how...
 
  
Content marketing for travel brands is all dreamy photos of palm trees and beaches, right? Not quite, says Storyation’s head of content Lauren Quaintance. It won’t be news to anyone that travel...

   
In the modern world of the Internet, businesses are almost inundated with data. From your website to your Facebook business page, you can track the metrics of how many posts get comments, shares,...
 
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