29 September 2015
 
 
Merkle, a technology-enabled, data-driven performance marketing agency, has launched the MerkleONE people-based marketing solution suite that transforms data into actionable insights and drives...
 
  
NFL fans, already flooded with ads for daily fantasy sports, could soon see even more advertisements for one of the top daily fantasy providers. DraftKings and the NFL Players Association, or NFLPA, announced Tuesday a partnership that will allow some of...
 
  
Apple hasn't changed its  privacy policy in over a year -- but on Tuesday morning the company updated its website with a fresh explanation of what that policy means , product by product, service by...
 
 
Figuring out how to best use the explosion of marketing data now available is a top priority for brand marketing teams. It is becoming increasingly important for marketing executives to develop...
 
  
It's pretty clear that the old marketing methodology is on the decline. Ad-blocking software for websites is proliferating, making banner ads irrelevant; DVRs continue to be the go-to choice for...
 
 
Facebook's VP of Global Marketing, Carolyn Everson, speaks at...
 
 
  
What’s working in social media marketing; isn’t that the magic question we would all like to have answered? While we may not include all of the tips and tricks to thriving in social media marketing, this Social Business Journal created in partnership...
 
  
Last week Apple (AAPL) introduced the latest iPhone operating system, iOS 9. This is first time a major mobile operating system has allowed ad-blocking. Software developers were on the spot with new apps snatching three of the top four App Store spots...
 
  
Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing. "User-generated content" (UGC) may have become a clichéd...
 
  
Use your competitors' content marketing to your...
 
  
Ad blockers are gaining in popularity. Fast. You probably saw the news earlier this month that the new Apple iOS will automatically block ads in Safari, which will make ad blocking even more prevalent. Ad blocking software has been gaining popularity...
 
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