24 September 2015
 
  
360b / Shutterstock.com For those not working in the marketing or advertising industry, native advertising is a tricky, morally ambiguous if not outright ethically dubious proposition. The...

 
  
GUEST: When it comes to getting the most value out of data, successful companies take a practical approach, first defining their own data strategy and then determining the tools needed to get it done. A good example of this is  Airbnb, which set their...

 
  
NEW YORK , Sept. 24, 2015 /PRNewswire-iReach/ -- If a brilliant infographic is created and never shared, does it really exist? The world is filled with thousands of pieces of wonderful content that...
 
  
The success of video content is well-documented and indisputable: 60 percent of users prefer video over text. Video also keeps users on a site for more than five minutes longer than text and images alone. Furthermore, the presence of a video drops a...
 
  
By Rusty Wilson With the return to prominence of email marketing, businesses everywhere are reaping its benefits to generate more leads, build better relationships, and boost sales. If you’ve...
 
  
Linkedin Groups can be a great pond to fish in for your marketing efforts. You’d be surprised at the connections you can make by just making it a point to join, listen and participate regularly in groups that are related to your business. While LinkedIn...
 
  
Last month, I posted an update on the comparisons between Apple, Google and Samsung’s mobile wallets, so this month I thought it was worth comparing their adverts. Let’s start with Apple Pay. ...
 
 
Someone said that Sept. 1 is the last day of the year after which you can't be sure you won't hear a holiday song somewhere. Yes, folks, it's that time of the year again. The holidays are right...
 
  
Let’s face it, social media is time consuming, especially when it’s done right. If you want to build a successful business or brand, you have to work to create great content and you have to dedicate time to cultivating relationships with fans and...
 
 
With almost a billion accounts on the decade-old micro-blogging platform, one would think that Twitter had all but solidified its standing as the number two social network – if only out of share...
 
  
We all know how it is, you get your hands on a social media position, or you start to run some serious social media for your business, and pretty soon it’s all going very wrong. You don’t know what you’re doing, and you’re making mistakes all over the...
 
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