22 September 2015
 
  
Instagram has garnered a lot of buzz as a marketing channel over the past couple years, and that buzz is only on the rise thanks to new ad capabilities. What you may not have considered, however, is...
 
  
This is the first article in a two part series on monetization and gaming in the video games...
 
 
2015-09-22 16:32 GE (NYSE:GE) has named Linda Boff chief marketing officer. In addition to her current brand marketing responsibilities, Boff, 53, will lead the company’s digital...
 
 
  
Google “content marketing tools,” then sit back and let the pages upon pages of search engine results wash over you, offering everything from paid ads to articles and listicles with headlines such as...
 
 
For all its universal adoption, online display advertising never had a golden era. Ever since the first banner ad debuted in 1994, Web site visitors have treated display ads as little more than an...
 
 
Sheraton is making big changes to what was referred to as a "tired brand" by its interim CEO earlier this year and has since announced a five-year plan to reinvigorate the brand. Though the brand...
 
 
By Chantal Tode September 22, 2015 Coca-Cola's branded emoji Coca-Cola recently became the first brand to use a paid emoji on Twitter in a branded content campaign that combined a...
 
 
  
The latest craze among platforms like Pinterest, Twitter, Google, and Facebook is ads that you can shop. Now, publishers are eagerly jumping on the bandwagon. The Huffington Post is the latest to roll out a new series of ads that feature content which...
 
  
These are the last two reviews of the 2015 CRM Watchlist season. But, boy, are they a good way to close it out. Accenture and The Pedowitz Group (TPG) couldn't be any more different as to why they...
 
  
A cliche of modern discussion in social marketing is to focus upon ROI and how elusive it can be. We’ve been exploring the topic ourselves plenty recently. Although we firmly encourage the use of social data to measure the performance of a business –...
 
 
By Marketwired . Article Rating: September 22, 2015 09:00 AM EDT   VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 09/22/15 -- Editor's Note: There is an image associated with this...

 
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