20 September 2016
 
 
  
The term data-driven marketing is a popular buzzword used to reinforce how strategy and planning are critical to developing great content. David Welch, former VP of Marketing Insights & Operations, once summarized the future of marketing in six words. ...
 
  
While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange...
 
  
SEO and PPC have one thing in common — they get you to the top of Google search results. In PPC , you are paying money to Google for every click that referred visitors to your website. But with...
 
 
 
  
By luring away readers and advertisers, the social media site is both narrowing the news agenda and, ultimately, jeopardising journalism as we know it Facebook has emerged as newspapers’ public enemy number one. Hardly a day passes in which there is no...
 
 
  
A well-practiced crisis plan is a must. Two Sundays ago, America remembered 9/11/2001 on its 15-year anniversary. Many anniversaries are celebrated. This one was not. It was a solemn look back to...
 
  
The new institute charged with discovering ways to ensure that quality journalism endures in the Philadelphia region has made its big hire, naming a former Wall Street Journal business executive as...
 
  
The podcast listener base continues to grow, showing a strong 23 percent increase from 2015 to 2016. With an estimated 57 million Americans now regularly tuning in, podcasts increasingly are a...
 
  
Given the increasing costs of customer acquisition, achieving brand loyalty amongst consumer bases is more important than ever. Historically, brands would reach out to customers in an aim to attract...
 
  
Workspace by Universal Icons The transformation to a digital economy has shifted behaviors considerably in the past decade. Meaning marketers today must account for how to adapt to behavioral shifts caused by the omnipresence of digital and online...
 
  
FREMONT, Calif. "We are pleased to welcome an experienced investor relations professional to lead a proactive and transparent investor relations program for Tailored Brands," said Kimmins. "Julie..
 
 
 
RADNOR, Pa. -- (Business Wire) Lincoln Financial Group (NYSE: LNC) announced today that Kristen Phillips has been appointed head of Corporate Marketing and Enterprise Communications, reporting to...
 
  
Just when you thought you figured out social media, everything changed again. Consumers—especially millennials—are showing a clear preference for private messaging as opposed to mass broadcasting tools like Facebook and Twitter. Those social media...
 
  
Tie your product launch to something seasonal or cyclical, such as the new school year, but make sure it's relevant Credit: Andrew Rich/Andrew Rich Anna Isaac 20 September 2016 • 4:30pm Landing media coverage can be a real challenge for smaller...
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