18 September 2015
 
 
The wider marketing world sometimes overlooks email newsletters. Viewed as too old-school compared to other digital tools, newsletters are great for engaging customers. Aligning them with other...
 
  
Facebook is introducing a Dislike button - and marketers can not wait for the extra data to target you in their next advertising campaign. Facebook's Dislike button will be a quick way to emote or...
 
  
A few days ago I wrote a blog about Facebook’s Business Page Updates.  Besides posting it on my personal blog, I submitted it to an online magazine (Business 2 Community ) where it garnered a lot of shares.  In fact, it was featured on B2C’s home page...
 
  
As marketers, our target audience is made up of cyborgs — “screen-staring, button-clicking new version of Homo sapiens.” At least that’s what anthropologist Amber Case says technology is changing us into. With all that screen time and information right...
 
 
  
At least once a year there is a great example of a fairly large marketing mistake by a large and very recognizable company. The reasons behind these mistakes could be anything from overconfidence in your brand power to just not hitting the mark with a...
 
  
Twitter’s comms chief, Gabriel Stricker,  departed suddenly in July, and now more execs will likely follow. A key marketing figure is already job prospecting, sources say. Bottom line: If Twitter...
 
  
Accenture Interactive’s Acquity Group’s 2015 Next Generation of Commerce Study took a deep look into social habits across demographics...

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The emerging markets have skipped a number of steps when it comes to technology usage. Unlike their western counterparts, we have seen these developing countries - with their young, increasingly tech-savvy populations - moving straight to new...
 
 
Proliferating social media outlets make it tough for companies to craft cohesive marketing efforts. Fortunately, social media monitoring tools can help. Companies know they need strong social media...
 
 
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In more than 25 years in crisis communications, I’ve learned many lessons about planning for and managing workplace incidents. None is more important than what to do in the Golden Hour of a crisis...
 
  
Content marketing is an effective way to build your firm’s brand, demonstrate expertise and give prospects a taste of how your firm can help them. Since professional services firms are driven by expertise and relationships, content marketing is a natural...
 
 
Dominik Grau makes four predictions for content marketing in 2016, based on dozens of conversations with executives, marketers, publishers and content professionals at this week's Content Marketing...
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