17 September 2015
 
  
A great marketing strategy for any business focuses on how to create, distribute, and track buyer-centric content. But B2B digital marketers face a unique challenge that B2C does not— taming content chaos . Let me explain. In B2B, the buying cycle is...
 
  
Scotch whisky brand Johnny Walker has launched the largest marketing campaign in its history with ‘Joy Will Take You Further’, an evolution of the of the drinks brands ‘Keep Walking’ campaign. Launching simultaneously in over 50 countries the piece is...
 
 
Proliferating social media outlets make it tough for companies to craft cohesive marketing efforts. Fortunately, social media monitoring tools can help. Companies know they need strong social media...
 
 
The healthcare sector experienced 187 data breaches in the first half of 2015, a startling number on its own, but even more so when considering that it accounts for 21.1 percent of all breaches...
 
  
If you’re in marketing, you know two of the largest buzzwords in recent years are “content marketing” and “blogging.” But how do you develop a content marketing strategy and where does blogging fit into that plan? Read on to find out. Before you...
 
 
  
Producing high-quality content is only half the job for B2B brands. In order to connect with your audience, you need to be aware of when, and how often to update your social media channels. The social platform requiring the highest level of...
 
  
According to a global survey by SurveyMonkey and Social@Ogilvy, the number one reason social media users share content is to “promote a cause.” Savvy nonprofits are tapping into this predisposition on the part of donors to put their philanthropy on...
 
  
At this point, it’s surprising that Advil is not one of the NFL’s primary sponsors. But for all of the headaches NFL headquarters has endured in the past year and a half, the marketing team has scored some major victories with Twitter, Facebook, and...

 
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