15 September 2015
 
 
Susan G. Komen this week welcomes North Texas marketing executive Charlotte (Carrie) Walsh as Senior Vice President, Marketing, of the world’s largest breast cancer organization. ...
 
 
Just a few years ago, the terms “paid, owned, and earned media” would have seemed foreign to even the most digitally-savvy advisor. Fast-forward to the digital age in which the convergence of paid,...
 
  
Predictive analytics hasn’t just changed the game for marketing professionals — it has...
 
  
Here is the common situation of many startups. They have no money, but they have to do marketing. What’s to be done? Instead of focusing on costly marketing methods, such startups must focus on...
 
  
In 2013, Instagram launched video sharing  to provide users with enhanced storytelling capabilities. Rivaling visual apps such as  Meerkat , Periscope , and Vine , Instagram video provides IGers with the ability to produce videos by making it easy and...
 
  
Imagine you’re the marketing department at a car company synonymous with stately sedans and elegant sports cars and have been tasked with the challenge of promoting a hulking SUV in an increasingly...
 
  
Marketing to millennials—defined as tech savvy, mobile-first, mostly 20-somethings seeking real-time access to information—is a daunting task for healthcare organizations: payers and providers alike....
 
  
With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big marketing frontier is the Periscope app. As social media becomes less of an afterthought among brands...
 
 
The agency will be retained in the UK to work across upcoming titles Star Wars Battlefront and Mirror’s Edge Catalyst, as well as the Battlefield franchise. There was no incumbent. EA delivers..
 
 
Casey Johnston / The Awl:How ad blocking could accelerate.

  Click here to subscribe to Mobile Marketer for free Ad-blocking makes mobile news sites more than 3 seconds faster: report Mobile users of ad-heavy news sites are seeing pages load more than...

   
 
 
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