13 September 2016
 
 
 
 
Cleveland: It’s not just home to the Rock and Roll Hall of Fame, LeBron James and the Cavs, and one of my favorite speakeasies. It’s also home to Content Marketing World — one of my favorite...
 
 
Learn about a new trend called the "customer sharing journey" and...
 
  
The dust is just settling from the 3,500+ attendees that eagerly flocked to Cleveland, Ohio, last week to glean insights from industry experts and hone their content marketing skills at the sixth...
 
 
 
  
Time Inc. has named Beth Gorry senior vp of channel marketing. Gorry comes to Time Inc. from Trusted Media Brands, where she...
 
  
Banks and credit unions can’t afford to ignore marketing on mobile devices any longer. Social media, video and in-app advertising are among the options financial marketers must consider when crafting...
 
 
The sudden knock of a CEO at the door worries every CMO. The CEO walks in and says the company is trending on social media because a recent campaign received a high amount of "likes." Due to that...
  
 
 
The Washington Post announced Tuesday it was rolling out a "lightning-fast" mobile news site that would provide near-instant load times for both articles and advertising. The Post, purchased in...

   
This year, the Pulitzer Prize will celebrate its 100th anniversary. On Monday’s St. Louis on the Air , host Don Marsh discussed how the award and the journalism it is meant to highlight has changed...
 
 
 
 
  
% of readers think this story is Fact. Add your two cents. From TheStreet.com announced Tuesday that it has hired...
 
 
This social media tool is the best way to reach young consumers. Taco Bell’s Snapchat promotion allowed users to change their face into a taco and share with friends. Taco Bell Bookmark/Search...
 
  
Marketo, a marketing automation technology platform, on Tuesday announced the launch of Marketo ABM (account-based marketing), which integrates account-based marketing natively within a single...
 
  
Adidas' global director of PR & social media (Football) Alan McGarrie has been snapped up by brewer Tennent Caledonian to take on the role of head of UK brand marketing. McGarrie will be tasked with leading brand marketing activations for Tennent...
 
  
If you've been using the traditional marketing funnel, you may have noticed that it doesn't work as well as it used to. Maybe it's all the marketing and advertising noise that bombards us from...
 



 
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