11 September 2015
 
 
Lord Browne thinks PR and CSR departments are no longer worthwhile, despite the urgent need for business to behave better. When the former CEO of BP says that companies should shelve their PR and...
 
  
 
 

   
 
 
 
 
These days, marketing to people based on their real-time context is all the rage. However, although real-time contextual marketing can drive strong results, marketers need to think carefully about...
 
 
Buyer personas have become an essential tool to help marketers better understand their customers and craft messaging, campaigns, and outreach that deliver value and foster connections that lead to...
 
  
“A wealth of information creates a poverty of attention...” - Herbert A. Simon I first recall researching “social media” online seven or eight years ago, just as the term was gaining traction in...
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