01 September 2015
 
 
With so many retail stores vying for attention, both offline and online, some companies have taken to using social media online newsrooms as a way to differentiate themselves in a crowded market....

 
  
Social media credentials are coming to healthcare. Mayo Clinic's Center for Social Media and Hootsuite on Tuesday, in fact, announced a joint training program specifically for medical professionals...

  Hallmark Cards Inc. has named a new vice president of marketing. Anita Newton begins her new role...
 
 
 
Cisco’s latest whitepaper on global internet provider traffic forecasts is the usual food for thought for content marketers. The company’s ongoing analysis makes some truly staggering predictions on...

   Fortune Insider is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for: Why is it important to have a mentor? is...
 
 
 
“It should be a fantastic opportunity for marketers to see how marketing automation can take their campaigns to the next level. We focus the whole webinar on creating a one to one relationship with...
 
  
In the year 1900, ad agency Lord & Thomas introduced a novel element to its advertising services: behavioral impact research. Clients were asked to provide mail-order and sales-fluctuation records...
 
  
Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies? B2B social media has gotten a bad rap in the marketing community, with many marketers...

   
 
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