24 October 2017
 
 
 
   
Using technology to target mobile Mobile marketing is more than just a technology-driven trend. The fact is that more people have mobile devices than land lines. Furthermore, four mobile devices are...
 
   
Email remains among the simplest and most cost effective ways to reach consumers, delivering ROI of up to 3,800 percent, according to the DMA . We’ve all heard about how personalized emails can...
 
   
The fast food giant says while it is still in the “early innings” of its digital strategy, it is planning to ramp up marketing support for innovations including its mobile app and food delivery. McDonald’s is getting ready to “flip the marketing switch”...
 
   
Many businesses either small or big use social media marketing wrongly. Everyone today, is saying you must have a social media presence but not telling how you can achieve that. There are numerous...
 

 
 
   
Consumers today look at platforms like Facebook, Twitter and others as key sources of information. When it comes to B2B, these sources of information could extend to news from or about your company...
 
  
While retail has never been an easy business, the shift from analog to digital retail over the last decade or so has made it incredibly challenging in many ways. In an interview held shortly...
 
 










 
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