17 October 2016
 
 
 
 
Last week, Google announced that it had acquired FameBit, a company that helps connect independent content creators with brands that are looking to create endorsement and product placement...
 
  
The cable network vet replaces Pam Levine, who left HBO earlier this year to join 20th Century Fox. October 17, 2016 HBO has found a new marketing head. The cable network has promoted Chris...
 
 
By Lucy Tandon Copp 17-Oct-2016 From KFC to Shisiedo and ColorPop, the cosmetics industry is no stranger to the power of 'going viral' – but what's the best way to get there? Going viral can be the best way to make the greatest number of...
 
If you’ve been around the marketing block a few times, or just starting, what becomes abundantly clear is that content is key to true customer engagement and conversions, especially within existing and surfacing social media platforms. We’ve heard it...
| 3 minutes ago Boeing announced that Ihssane Mounir has been named the new vice president of sales and marketing for commercial airplanes. Mr. Mounir has held several leadership positions within...
Content marketing is not only about creation and engagement, but also about understanding your audience, distribution of the materials and measuring their performance: the 3 most overlooked and...
There is no accounting for taste. Really. It’s very subjective. Like your style of clothing, or the car you drive, visual things are not right or wrong. They're subjective. That said, most of us have...
The concept of native advertising is relatively old and it basically involves advertisements that go hand in hand with the look and feel of the content that they are surrounded with. Ever since the concept of native advertising along with content came...
 
 
The American Automobile Association (AAA), the largest leisure travel organization in North America, has chosen BlueVenn to help it meet growing marketing and customer service aspirations. BRISTOL,...
As the 4th quarter is well underway, many businesses are gearing up for a final push into the holiday shopping season to give their end of the year revenue a boost. For many, it’s the 4th quarter that either makes or breaks the year. 2016 has had its...

 
  Music marketing executive Katie Robinson Addis has joined Red Bull Records as the new Global Head of Marketing. Based in Los Angeles, Katie will report to General Manager Joe Calitri. Katie will...
OAKLAND, Calif.--( BUSINESS WIRE )--Pandora (NYSE:P), the go-to music source for fans and artists, today revealed the next generation of its Artist Marketing Platform (AMP), a powerful evolution of...





 
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