15 October 2016
 
 
 
  
Predicting the future is a tricky business, but it's essential to look to the future as often as possible, in order to understand the opportunities and threats that we'll be dealing with tomorrow. ...
 
  
Is there any stopping the rise of digital media? In 2013, the A/NZ operation of global beauty company, L’Oréal, was spending less than 15 per cent of its media budget on digital. Fast forward to...
 
  
For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt...
 
 
 
 
  
By Research Staff,  MediaMiser While SEO should be a critical part of every PR specialist’s communication and marketing strategy, it’s often treated as an afterthought or seen as something too...
 
  
In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits....
 
 
Three reasons your content marketing might be troubling you – and advice on how to address these concerns You know you should be producing great content regularly, but you haven’t been. Or you have,...
 
  
What do you want from your content ? Pardon the italics. I'm not commenting under my breath like someone at a presidential debate. I'm just curious, because the answer differs from person to person: "I definitely want more shares from my content....
 
  
Ad blockers, the saturation of content, native advertising, and a range of content recommendation tools have all significantly changed the content marketing landscape. Throw in the numerous Google algorithm updates and changing trends, and you may...
 
 
 
Skift Take: Register for this webinar to learn how brands like Marriott, EF College Break, Club Med, and Airbnb are using visual content to change the ways customers discover and share their travel...
Eighty-five percent of advisers are using social media, up from 75% in 2014, according to the Putnam Investments 2016 Social Advisor Study, based on a survey of 1,018 financial advisers. In addition,...
If you haven't tested out these 7 marketing channels for your business yet, you should get on them. As a content marketer, I'm always looking for creative ways to clearly communicate with my...
It’s no secret – the world has shifted to social media marketing. No one is looking (or trusting) companies’ logo-faced social media channels to inform their purchasing decisions. Instead, they trust their fellow consumers and favorite social media...
 
  
Think LinkedIn is just to market business-to-business or to search for a new career opportunity? Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C. 90% of LinkedIn Users make household...
In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits....



 
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