09 October 2015
 
  
The most effective SAAS marketing departments employ paid, owned and earned media channels. For growing SAAS organizations that are doing inbound marketing, paid marketing channels can give you the awareness to put all of that great content to work. ...
 
 
HarperCollins Christian Publishing (HCCP) seeks a Senior Marketing Director for its Fiction publishing group. This role leads the Fiction Marketing and Publicity team in conceptualizing and executing...
 
  
Sales reps are competing against the status quo. – Brent Adamson, author of The Challenger Customer Software-as-a-Service sales teams today are facing a unique problem. Sales reps aren’t losing deals because of pricing, features or even competitors...

 
 
There will be a shortage of 48,000 truckers by the end of 2015, according to the American Trucking Associations. America needs a lot more truck drivers. There will be a shortage of nearly 50,000...
 
  
The food industry faces a number of challenges — no other market demands consideration of so many factors, from consumer demands to shifting trends, regional preferences or competitive offerings. For...
 
  
The Content Marketing Institute  & MarketingProfs  just released the B2B Content Marketing 2016 Benchmarks, Budgets and Trends repor t. If you are like me, you gobble up the insights, trends and data...
 
  
When going through a website redesign , today’s marketers are quickly confronted with the term “ responsive .” When it comes to websites, responsiveness refers to an approach to design that enables an optimal interactive and viewing experience for users...
 
  
In this mobile age, when many folks carry a Internet-connected device with them everywhere, useful content marketing that helps potential customers complete specific tasks may be a powerful way to...
 
 
 
Brands can’t rest on their laurels. Just look at Oldsmobile, Woolworth, and Blockbuster. They all had their heyday, but they eventually grew old and died. From new products and updated stores to...
 
 
The question keeping retail CMOs up at night is whether affiliate marketers—broadly speaking, all websites promoting a retailer’s product or service in exchange for earning a commission, particularly...

 
  
PR News’ CSR Awards is the industry's best showcase for the most powerful, impactful social responsibility and green campaigns. The finalists in this awards program set new standards of...

 
  
On Tuesday Major League Baseball launched their own dedicated social network called MLB Fans . We’ve since been playing around with the platform and it is immediately apparent that they are not...
 
 
We’re huge proponents of analytics-driven social media marketing. Setting goals, measuring performance, and optimizing your approach based on analytical data is the best way to achieve success in the...
 
  
Photo credit: Shawan Zain The predicted surge in use of online ad blockers challenges publishers and marketers to find alternative methods to reach consumers and generate revenue. Already popular with millennials, ad blocker applications prevent...
 
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