06 October 2015
 
 
Sarah Vicklund has been named Director of Public Relations at beauty brand La Prairie in the US. Sarah joins from MAC Cosmetics, where she was Director of Global Communications. Prior to this, Sarah was Senior Manager of Public Relations at Van Cleef &...
 
 
Today's successful marketer must stay current on trends, organize digital assets, monitor online conversations, measure ROI, and much more. A well-stocked marketing toolkit is necessary to handle...
 
 
RetailMeNot (NASDAQ:SALE) has named Marissa Tarleton its chief...
 
 
Reddit Email Print Reprint CLEVELAND , Oct. 6, 2015 /PRNewswire/ -- Content Marketing Institute, in partnership with Target Marketing and Publishing Executive , announces its six Content...
 
  
The mobile web is maturing and a growing number of companies with native apps now have enough user data to start evaluating the long-term ROI. So it's no surprise that the mobile web versus native app debate is taking on new dimensions. As one...
 
  
The Musmanno Group is a public relations firm that works with luxury brands across the fashion, grooming and beauty sectors. We are seeking a Social Media Coordinator to help execute social media strategy for clients. Key Responsibilities: Work with...
 
  
In the first part of our new ongoing social media series, Grow Socially shares techniques media professionals can use to overcome challenges that often stymie social media campaigns. For an even...
 
  
You’re more likely to complete NAVY SEAL training , survive a plane crash , win the lottery and do a slew of other ridiculously uncommon things than you are to click a banner ad. To be specific,...
 
 
As marketers in the non-gaming mobile ecosystem try to quickly catch up to their gaming counterparts, “Mobile Heroes” brings you a weekly series of articles offering insights and education for marketers of non-gaming apps. Brought to you by Liftoff ....
 
  
Healthcare marketing has inherent difficulties.   In an industry where the product takes centre stage, how can a company create a meaningful corporate brand that adds value? And beyond the product, what go-to-market innovations can be found in a realm...

 
 
It was Advertising Week in New York last week, and the discussions about ad blocking, content marketing and media revenue models were manifold. In one session, Google’s head of advertising, Sridhar...
 
  
Uncovering instances of fraud in the Medicare system doesn’t come cheap. Investigative journalists at the Center for Public Integrity (CPI) learned this the hard way during an investigation that...

   Efficiency and quality is at the heart of German engineering. This much seemed to be true until last week. Germany and the world watched in shock when Volkswagen announced that some of its cars had...
 
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