03 October 2016

 
 
 
I recently submitted a piece of content that had met the client’s exact specifications. I knew it did, because we’d talked about the topic beforehand and followed a client-approved outline . We’d...
 
 
  
“Please stop creating more content” pleaded Joe Pulizzi, founder of the Content Marketing Institute. It was standing room only in the keynote arena as ‘the Godfather of Content Marketing’ Joe...
 
 
 
  
This year’s holiday shopping season is upon us. Find some marketing inspiration in campaigns from holidays past. Here is a list of successful marketing campaigns from previous holiday seasons....
 
 
BOSTON, Oct. 3, 2016 /PRNewswire/ -- John Hancock said today that Barbara Goose has joined the company as Chief Marketing Officer. Most recently, Ms. Goose was the Global Chief Marketing Officer...

   The scandal resulting from Wells Fargo employees setting up millions of fake accounts could have a residual effect on the rest of the financial sector’s reputation. It should enact a complete culture...
 
 
New research has revealed that 27% of consumers over the age of 55 feel brands are too focused on targeting younger people. With ‘millennial’ being the buzzword on every brand’s lips at the moment, it appears they’ve got a point. In line with this,...
Most Popular Advertising Age Player LG is giving the star treatment to its new high-end LG Signature brand. The Korean electronics brand, which maintains a U.S. headquarters in Englewood...
 



 
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