26 October 2015
 
 
  
When you think about your favorite brands, what comes to mind? An image? A person? A story? The most powerful brands ingrain themselves into our lives with great content. Historically, this content has been limited to ads and commercials. Today, brands...
 
  
Failure is invaluable learning tool that we should all embrace. I wager to say I've learned more in my biggest failures as a marketer than in my major successes. And if I've learned anything from...
 
  
Adobe today announced enhancements to its Adobe Target content testing and personalization platform that give it new predictive analytics and automation chops. Adobe Target is one part of the Adobe Marketing Cloud . Adobe Target also gets some...
 
  
LANSING — Visit Southern West Virginia has embarked on a massive marketing campaign to harness the power of National Park Service branding to drive visitors to the Gauley, New and Bluestone rivers...

 
 
Mobile is the only channel that follows consumers throughout their entire lifecycles. After all, users are checking their phones on more than 200 occasions daily. Between the enormous engagement...
 
  
My name is Jill, and I am a victim of clickbait. There are many more like me out there who can’t resist the catchy headlines, the articles that promise shocking tips to keep me looking 25 forever, or...
 
  
After a mid-month lull, the drama of Tribune Publishing’s future is becoming more public again — on both coasts, and at the mothership in Chicago — highlighting a company still profoundly on the...
 
  
To understand how marketers in different domains are using social media, Social Media Examiner commissioned it's seventh annual 2015 Social Media Marketing Industry Report. Some interesting take homes from this report include: 90% of marketers credit...
 
  
Two major social media stocks report earnings this week: Twitter ( NYSE:TWTR ) on Tuesday and LinkedIn ( NYSE:LNKD ) on Thursday. Both companies are at critical junctures in their evolution as...
 
  
From Illinois Business Journal news services BIRMINGHAM, Ala. – Regions Bank and Fundation Group LLC this month announced an agreement that will provide small businesses with what is said to be a...
 
  
A n online presence is the new must-have in business. It’s a truism small business owners hear often enough. But not every entrepreneur sees the need to be online. And without the big budgets and...
 
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