23 October 2015
 
  
Viewability is a hot topic in ad tech. And with good reason— studies have shown that just half of all ads online are actually seen. This is, understandably, a big concern for marketers who are paying for ads that may never even get the chance to reach...
 
  
Usually, guidelines mean early bedtimes, no junk food, and eating dinner before dessert. But guidelines don’t have to be the proverbial party poopers; they can actually enhance experiences by...
 
  
By Chip Tuttle, Partner, CTP During the 2002 Breeders’ Cup at Arlington Park outside Chicago, a senior programmer from Autotote, the company that processes the majority of wagering on horse...
 
  
When people think of search engine optimization (SEO) , they often think about ensuring that their website or their key content words will rank well. While this is important, one often overlooked way to optimize your company’s ranking on search engines...
 
 
While their execution varies, native advertisements are designed to blend in with a site's editorial content. The ad units almost seem like a combination of paid search, sponsored ads, and product...

 
  
Image source: Robbert Noordzij Opinion From CMS to eCommerce to Custom Made Applications, small business need all, if not many to both engage, compete and grow in today’s Internet driven markets. What we do is to ensure you have arrived and stay on top...
 
  
Allows Marketers to Create Seamless Consumer Experiences Across Paid and Owned Channels NEW YORK , Oct. 23, 2015 /PRNewswire/ -- MediaMath, creator of the TerminalOne Marketing Operating System ™,...
 
  
SUMMARY: A 20-year arc? After 8 years at the helm, Marketo CEO Phil Fernandez says customers are still learning about the potential for marketing in the cloud. Phil Fernandez, CEO Marketo ...


 
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