20 October 2015
 
 
MILWAUKEE, Wis. – Harley-Davidson will reduce shipments for the rest of the year and cut its labor force to spend more on marketing next year to reverse a declining sales trend, the company said...
 
  
It’s no secret that the marketing landscape is more complex today than ever before. Heightened buyer expectations for greater relevancy, the proliferation of customer touch points, interaction...
 
 
With more than 20 years of mobile technology marketing and communications experience, Maron joins ALCATEL ONETOUCH having previously worked with HTC, LG and Sony Ericsson IRVINE, Calif...

 
  
It seems that everyone’s advice on how to get started in digital marketing these days revolves around one mantra — build an email list as early as possible. And with email generating an average, highly measurable, return on investment of over 240...
 
  
We can’t say enough about the importance of keeping your brand front-of-mind. In your industry alone, scores of competitors are blasting their message on multiple channels in the hopes that something sticks. When customers need your services, will they...
 
 
"CBS This Morning" co-host Charlie Rose accepted the 2015 Walter...
 
  
Podcasts enjoyed exposure in pop culture  about a decade ago, but their current renaissance says a lot about how users and businesspeople consume content today. Forbes reports that podcasting never truly fell by the wayside, and has consistently grown...
 
 
We've all heard the question: "If a tree falls in a forest and no one is around to hear it, does it make a sound?" I can't answer that philosophical hairball , but let me ask a similar question: Is a...
 
  
Press releases used to be a one-off tactic. Brands needed to announce something so their PR team would fire off a press release, forget about it, and move onto the next one. However, more and more organizations are starting to embrace perpetual demand...
 
 
The Memphis Brooks Museum of Art is seeking the best qualified candidate to fill the position of Director of Marketing/Public… The Memphis Brooks Museum of Art is seeking the best qualified...
 
  
Sources close to the matter confirm today that T-Mobile has chosen Publicis’ MRY as its new social media agency of record. The client has no comment at this time. The win follows news that MRY...
 
  
by . Published Oct. 20, 2015 11:05 am When’s the last time your newsroom sat face-to-face with readers and carefully considered their criticisms? Communication technology has extended the...
 
 
Michelin North America Inc. and Katie Couric, Yahoo global news anchor and New York Times bestselling author of The Best Advice I Ever Got, are inviting America’s drivers to share their best advice...
 
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