02 October 2015
 
  
It’s impossible to read a tech trade magazine or watch more than an hour of TV programming without reading/hearing some reference to “the cloud.” We all know what it is, right? Right? It means information is stored in different clouds and it just gets..
 
  
Facebook, Twitter, and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Here’s the case for why...
 
 
CMO Exclusives | 1443788131000 President Ernan Roman Direct Marketing Industry Topics Marie Gulin-Merle has more than 15 years of experience in managing communications and digital...
 
  
Did you know that more than half of all crowdfunding campaigns fail? The failure rate is 56 percent to be exact. But that means that 44 percent  do succeed. To dive deeper into the world of crowdfunding, digital advertising agency Fusion 360 created...
 
 
Cigna’s latest expression of its Together, All the Way.™ brand kicked off this week in a new advertising campaign, “ America Says Ahhh ,” across TV, digital and social platforms. Using...
 
  
For a blockbuster recent piece, the New York Times' Eric Lipton got a first look a massive cache of private emails between prominent public university scientists and GMO industry executives and...
 
 
The US Department of Labor sent shock waves through the halls of many PR firms when it published proposed rules this summer delineating the narrow exemptions from the payment of overtime for...

 
 
"You must unlearn what you have learned." When Yoda said that to Luke Skywalker a long time ago in a galaxy far, far away (i.e., the 1980s), he wasn't referring to digital marketing. ...
 
  
NEW YORK ( TheStreet ) -- HubSpot ( HUBS ) is poised to continue its strong growth with the roll-out of an update to its  customer relationship management system (CRM) . The update bolsters...

 
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