19 October 2015
 
  
You’ve mapped out a content plan, brainstormed blog post ideas, and hired a great writer to create your content. You also have a distribution plan, a solid social media presence, and a powerful lead capture system. Surely, your content marketing...
 
 
CMOs from top brands and agencies gathered recently to talk about what they do, how their skill set has evolved, where marketing is shifting, and why they are excited about the future. Here are  10...
 
 
Since 2013, Whatsapp Messaging is the first platform for sending bulk messages, pictures and videos to a large group simultaneously. The company uses Whatsapp as a platform to increase the sales...
 
 
Two months after The New York Times published an exposé of harsh working practices at Amazon, senior v… Two months after The New York Times published an exposé of harsh working practices at...
 
  
What’s the ROI of PR? It depends on who you ask. If you ask a sales manager or a VP of sales, they’re liable to give you a very different answer than the VP of communications, and the answer may not always be pleasant or positive. Why is this the...
 
 
In this opinion piece digital/content strategist Pontus Staunstrup says that when it comes to good, clever native advertising then the SVOD player Netflix is doing it better than most and...
 
  
GUEST: Virtual reality is gaining so much momentum that it will soon become an avalanche of immersive experience. After Facebook’s $2 billion acquisition of Oculus , a leader in the VR hardware space, huge names like Google, Apple, and Sony have...
 
  
The healthcare industry is increasingly looking to social media for uses beyond education and outreach, experts say, as its potential is unlocked as an informational resource. Growing focus is being...
 
 
In recent years, the National Collegiate Athletic Association has been using social media during March Madness to gauge the excitement of basketball fans nationwide. This year, as fans from...
 
 
In partnership with Digital Doughnut, EPiServer recently surveyed over 200 plus marketers to find out how they are tackling multichannel marketing. The resulting report presents an overview of single-channel, multichannel and omnichannel strategies, as...
 
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