15 October 2015
 
  
It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) budgets. Realistic goals and...
 
  
( Poets&Quants ) — On Wednesday, Arizona State University’s W. P. Carey School of Business became the first school to make its full-time MBA program completely free, with no strings attached. The...
 
  
Business Insider PR 50 2015 The relationship between reporters and public relations pros is difficult at best. ...
 
 
An unexpected crisis can ruin a hard-won reputation, decimate your bottom line, and put the future of your company in jeopardy. Having a strategic plan in place in case the worst happens is vital...
 
 
A divisive battle between content marketing and native advertising is brewing in the world of marketing. Those two forces are set to duke it out for brand budget money as companies look to run lean...
 
 
Share Sky offers smaller brands production money to use AdSmart Added 34 hours ago by Omar Oakes Sky Media, the advertising sales division of Sky, has created a £500,000 production fund to encourage smaller brands to...

 
  
AT&T is nearly ready to launch a feature that will allow a customer's smartphone, tablet and other devices to share a single phone number. The feature, now called NumberSync, is a key to...
 
 
Twitter has added a new reporting mechanism aimed at helping advertisers maximize efficiency around...
 
  
It’s kind of hard to remember a time before social media. News feeds and hashtags have only really become prevalent in the last decade, a little over, but it’s as if news of engagements, births, or, most importantly, political  feuds, were never shared...
 
 
Credit: Rawpixel/Shutterstock Social media channels like Facebook and Twitter have been a part of mainstream Internet use for the better part of a decade, but the ways in which brands use them...

 
  
In the "Good Old Days," businesses had personal relationships with their customers. They knew who their customers were and what they liked. Today, technology and the sheer scale of business have...

 
  
by Published Oct. 15, 2015 11:45 am The Washington Monthly The Gates Foundation has been spending about $7 million a year on education journalism groups for the last five years, according...

 
  
It may be tempting for marketers to toss just about anything online in order to feed the content marketing machine, but representatives of leading brands and marketing consultants caution against...
 
  
When it comes to any kind of communications – from PR and social to IR and marketing – your organization’s target audience is the beginning and end of it all. Your Alpha and Omega. However, when’s the last time you thought about who your audience...
 
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