07 November 2016
 
 
 
  
60% of your customers engage first with your content before anyone in your team . Content marketing is the foundation upon which your business operates. From the story told on your website, through to learning materials, you’re producing content. Still,...

 
  
During the inaugural IPA Effectiveness Week, a raft of brand-side marketers spoke about the challenges in producing work that not only engages people, but impacts the bottom line. For some, it’s about getting the right organisational structure in place...
 
  
Use These 4 Content Marketing Resources to Improve Your Process Today I have some content marketing resources to help you improve your measurement and strategy. Here’s four links with tips and tricks to kick start your Monday. The demand for great...
 
 
 
 
 
named Beth Murphy as their new Senior Vice President of Marketing. Murphy joined iHeartRadio to manage brand messaging and the user lifecycle process, as well as optimize user acquisition and...
 
  
Toyota is appointing ad-marketing group The&Partnership as its single, integrated agency partner for all creative, marketing, digital and media activities across Europe.  The award represents...
 
 
Nov. 7, 2016 - by MEAT+POULTRY Staff ATLANTA – Fast-casual restaurant chain, Schlotsky’s has announced Claire Quinn vice president of global marketing. Quinn has an extensive background across...
 
 
5G networks are expected to start rolling out this coming year and will likely be standard in 2018. Given the profound impact that 4G had on mobile advertising, and the fact that by 2020, there will...
 
  
Illustration: Shaw Nielsen CES celebrates its 50th anniversary this year, and with age comes wisdom—in the form of intelligence that can change how brands and advertisers think about their...
 
 
SOURCE Schlotzsky's ATLANTA "Claire's brand management and leadership positions in both in-house and consulting roles, coupled with her vast retail insight and analytics experience makes her a...
 
 
  
or service. Product categories such as data management platforms (DMPs), marketing analytics, marketing automation and predictive analytics are increasingly shared in martech and adtech stacks...
 
  
next outreach campaign. 6. Automate to scale up your social media strategy  Marketing automation often brings to mind annoying, impersonal and unwanted contact from disreputable companies. The irony is, that when it is used well, you never realise...
 
  
When choosing the right marketing automation tool for your organization, is it really so different than getting into a relationship with a romantic partner? Getting into any relationship, making that commitment, can be fraught with anxiety. And being in...
 
 
OREM, Utah, Nov. 7, 2016 (GLOBE NEWSWIRE) -- Blendtec® ( www.blendtec.com ), a global provider of the ultimate and most advanced blender, celebrates 10 years of viral marketing success with Will It...

  
The days are long gone when companies didn’t need to personalise their marketing communication and they could still be successful. Irrespective of channel, all your marketing communications needs to...
 






 
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