06 November 2015
 
 
  
Disney and ESPN Media Networks and Sony Network Entertainment International on Thursday unveiled an agreement to bring Disney’s TV networks to PlayStation Vue, Sony's cloud-based TV service. Disney...

 
  
Marketers have a lot of how questions when it comes to demand generation: How do we connect with our target audience? How do we drive sales? How do we engage with one person and everyone at the same time? The answer is always personalization . ...

  
Facebook Inc. ( NASDAQ:FB ) has apparently been so encouraged by the success of its Instant Articles, that the company is preparing to launch an all-new standalone news application called Notify....

 
  
Salesforce Marketing Cloud inks a partnership with digital marketing platform OtherLevels Thursday, following a deal to integrate its B2B marketing automation system, Pardot, with Gmail earlier this...
 
 
 
American Express is considered a pioneer of the content hub. Their hub, OPENforum , seven years running, is filled with advice from experts to help small business owners thrive. Readers submit...
 
 
 
 
Small businesses used to be easy to run. You set up shop, you placed an advert in your local newspaper, and you waited for business to come your way, and that was it. Unfortunately, the advent of the...

 
  
Are you a PR professional with a knack for writing compelling, informative essays? Do you have something to say about the state of the...

 
  
General Motors is planning to launch reviews for all of its PR agency partners around the globe, with the goal of consolidating with one agency of record per brand. Tony Cervone, senior VP-global...

 
  
Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your...

 
 
Published on: 6th Nov 2015 The mobile advertising vendor, InMobi says that it has signed a deal to promote mobile content alongside advertising. Taboola's technology will be integrated into...
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