30 October 2015
 
 
  
In the retail world, REI has done the unthinkable: On Black Friday, once deemed the holiest day in all of shopping, the retailer will close its doors and pay its employees to #OptOutside. REI's...
 
  
In higher ed institutions, the role of marketing can be fuzzy. We typically say that marketing is responsible for elevating the position and prominence of the institution. But what does that...
 
  
Clued-in business owners and marketing managers aren’t just using social media to boost brand awareness — they’re also leveraging these platforms in order to generate leads. By stirring up interest and encouraging users with a call-to-action, sites...
 
 
Credit: Bloomua / Shutterstock.com The busy holiday season can make or break many retailers' annual revenue goals. Whether you're a brick-and-mortar store or an e-commerce business, the upcoming...

 
  
The world is a noisy place. It takes both heart and skill and to be heard in a way that moves customers to action. Your story is boring until proven otherwise and sending out another dull press...
 
 
CLEVELAND, Nov. 2, 2015 /PRNewswire/ -- The Content Marketing Institute (CMI) is looking for epic speakers and leading brand practitioners to take the stage and deliver content marketing brilliance..

 
  
As more marketers and agencies grow wary of the effects of ad-blocking on mobile budgets, the key to coming out on top is providing such valuable experiences and content that consumers will not be...
 
 
  
If you’re looking for more ways to spread content and extend it’s reach, then Google News is worth a look. How does a small business use Google News to spread its content? By becoming a Google News publisher of course. Before we jump into that topic...
 
  
The rambunctious US arm of T-Mobile is looking to get consumers hooked on mini-towers that provide 4G LTE coverage at home or at the office. T-Mobile , which bills itself as an "un-carrier,"...

 
  
The Ubyssey Former New York Times executive editor Jill Abramson says she believes...
 
  
EducationShift AdvertisingShift 11.03.2015 By Aileen Gallagher Click on the image for a look at the full series. Original photo by Jeff Djevdet and used here with Creative Commons...
 
 
CHAPEL HILL, N.C. -- Susan Scott, the older sister of former ESPN anchor Stuart Scott, said that of the many North Carolina greats her brother interviewed through the years, he never considered...
 

 
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