24 November 2015
 
 
  
Many companies are accepting the bitcoin as currency. Some of these companies include Dell, Intuit, Microsoft, and Overstock.com, to name a few. Will PR firms be on the list of companies accepting...
 
 
 
Businesses are increasingly incorporating data into their marketing efforts in order to create more personalized customer experiences and better measure ROI, according to a recent report from Ascend2...

 
 
Research has shown that our attention spans keep plummeting; we’re down to about 8 seconds at this point. That doesn’t leave much time for marketers to get their messages across. That’s where...

 
  
CLEVELAND, Nov. 24, 2015 /PRNewswire/ -- (CMI) announced today enrollment is now open for winter classes at Content Marketing University, CMI's online professional development program, one of the...

 
  
Fast-moving digital technology has driven almost continuous change in attitudes, behaviour and habits, and this has been hugely disruptive for marketing.  However the technologies that set the...
 
 
 
 
This content originally appeared in the article "What's Next?" published by The Wall Street Journal. MetLife Foundation, the philanthropic arm of the global insurance giant, recently partnered with...
 
  
While many publications start adopting native advertising, the line between editorial content and advertising is blurring considerably. The sensitive question around integrity and reputation remains,...

 
  
As digital marketers, we all know that the right tools can make a big difference. They can increase our efficiency, help us collaborate, and organize everything that’s going on. With the help of these tools, we can do our jobs better. That’s why we’ve...
 
  
If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? A good definition I often...
 
 
In article 1 , we discussed what salespeople specifically like and dislike about CRMs. In article 2, we've put together a list of five CRM systems we think your salespeople would actually use. ...
 
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