17 November 2015
 
 
 
 
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IOWA CITY, Iowa — This is about Iowa football and…Hello? Are you still there?      I know: Iowa is boring. Let's face it. It's the country's heartland and possibly even its backbone, but the image...
 
  
Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the...

   Did you know that when you post on social media is just as important as what you post, and where? Like rush hour, your followers are on social media at peak times during the day. Unlike rush hour, you want to hit them when they’re most likely to run...

  
Strategy is intrinsic to content marketing : You have to have a well-considered approach to the creation and distribution of valuable and relevant content to prospective customers. That should be...
 
  
Content marketing efforts fall into three categories: There are those businesses new to content marketing and are just not certain how to do it right There are those businesses who have been...
 
 
  
Social media marketing is the great equalizer – it allows smaller companies to compete on relatively equal footing as larger companies to reach their target audience. Not to mention that by using social media, you can directly communicate and engage...
 
 
 
Sponsored social media advertising is more effective than many traditional marketing approaches, according to a survey of 511 marketing executives and managers conducted by the Halverson Group on...
 
 
You’re missing a trick nowadays if you are a business not in possession of an online presence. Whether you’re a high-class restaurant, sports team or fashion retailer, getting a presence on Twitter...
 
  
Christine Wu was appointed Monday to the newly created role of vice president, strategic client solutions of Time Inc. She will be involved in expanding the company’s native advertising and branded...
 
 
 
Schools and police turn to private firms to help address school violence, but measuring their success is nearly impossible. It was midafternoon on a Brooklyn college campus when an unexpected phone...

 
  
See Also Many techies spend their whole careers hoping to get hired as a Google engineer. I was one of the lucky ones, chosen to work at Google for more than five years. I was grateful for my time...

 
  
The Wizard of Oz is one of the greatest journey movies of all time. In it, a heroine brings together a team of charming characters to help her overcome a series of obstacles that try to prevent her from getting to her goal—the Emerald City and then home...
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