09 May 2016
 
 
 
 
ALEXANDRIA, Va.--( BUSINESS WIRE )--The National Investor Relations Institute (NIRI) today announced its 2016 class of four new NIRI Fellows. The NIRI Fellows Recognition Program honors NIRI...

 
  
A security breach is one of the most dreaded forms of attack against any modern day company. Security breaches not only put the brand and its employees at risk, but also the customers and clients,...

 
  
We’ve all heard that content is king. However, it is a great challenge to understand exactly what content works and how often you should post. While there is no exact number of posts or exact type of content that is the most successful, there are some...
 
 
  
When it comes to finding success in today's in-demand PR market and getting the media attention your brand needs, there is no end to the different strategies you can implement in order to get the recognition you crave. One of the first things that any...

 
  
 
 
 
  
As a dealership, you’ve probably heard of marketing automation . I am going to bet though, that 90 percent of you have no clue what the term means. But don’t blame you — ‘marketing automation’ is a...
 
 
Brands are increasingly turning to influencer marketing to better target consumers, and the channel is likely to gain further momentum in the year ahead. A recent study by Schlesinger Associates...
 
  
(c)iStock.com/utreht Email marketing continues to top the charts for return on investment (ROI) – ahead of SEO – according to a new report that examines how email marketing has changed over the...
 
  
The Co-founder of Big Data analytics firm Palantir Technologies, Inc. has slammed an alleged exposure published by Buzzfeed that claimed the company was losing major clients and was struggling with...
 
 
  
Switching from one marketing automation platform to another is a headache most organizations would probably rather avoid. Such transitions are often costly and can sap the motivation and morale...

 
  
s success. Storm Ventures was an early investor in Marketo, the 10-year-old marketing automation system company that went public in 2013 and now includes the online CrowdFactory service. It...
 




 
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