04 May 2015
 
 
  
When it comes to professional services marketing today, most CEOs understand that it is essential to demonstrate their teams’ expertise and increase the visibility of their firms. But what many don’t realize is that search engine optimization (SEO) is an...
 
  
Your company has become a mobile experience for customers whether you are ready for it or not. Today’s multi-device consumer is increasingly accessing your information, messaging and ads on a mobile device. Your challenge is how to utilize mobile to take...
 
  
These days everything can be tracked, quantified and catalogued, making meaningful data one of the most precious resources a business can have. For the email marketing side of the house, that data is...
 
  
The world of digital marketing changes fast — really fast. One day, your non-mobile site is just fine. The next day, wham!, you’re flat on your back with flatlined traffic and sinking conversion...
 
 
/PRNewswire/ -- Choice Hotels International , Inc. (NYSE: CHH), one of the world's leading hotel companies, today introduced a new identity that is rolling out company-wide. The launch includes a new...
 
 
RICHARDSON, Texas, May. 4, 2015 /PRNewswire-iReach/ -- Although it may be limited to 140 characters per tweet, Twitter is a gold mine when it comes to real-time, one-on-one intent marketing and...
 
 
  
There’s a lot published in the SEO industry on the use of online public relations, and likewise in the PR industry, there’s a lot published on the topic of search engine optimization. There seems...
 
 
 
Native advertising, which is a strategy to reach consumers with branded content in a non-interruptive fashion is being talked about a lot in 2015. This year in the US alone, eMarketer predicts native...
 
 
  
The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating...

  In the world of PR, as soon as you get used to the newest practices, there are already 15...

 
 
NEW YORK: This quarter looks to be one that social media companies would like to forget. Outside of Facebook, firms like Twitter, Yelp and most recently LinkedIn have posted abysmal results...
 
 
 
 
  
One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work anymore. Our B2B customers and prospects changing the way they search, consider, and buy. They’re also spending much more time doing...
 
  
“It’s okay to love your marketing stack. Just don’t love your marketing stack.” That’s what was running in the back of head last week, as I was moderating a “Show Us Your Marketing Stack” panel at...
 
  
As a B2B marketer, your contact database is the center of gravity for all your prospect and customer communication. It serves as an important resource for segmentation, targeting and buyer engagement strategies, but it’s also your biggest pain. Let’s...

 
 
By Chantal Tode May 4, 2015 Twitter is boosting its advertising opportunities for brands In Mobile Marketers latest assessment of the platform news that matters for mobile marketers,...

 
 
The gleaming metal and glass 5G laboratory being assembled on a campus at the University of Surrey, a few miles outside Guildford, speaks to British ambitions when it comes to building the next...
 
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